Selling Your Idea
If you're a leader, you're trying to convince others how great your ideas are. The question is, how do you do that? Don't sell the thing; sell the benefit! People make investments and decisions based on the benefits of those choices. Shift your strategy in this way, and you'll be able to sell possibilities, not just ideas.
ABOUT SAM CHAND
As a Dream Releaser, Sam Chand serves pastors, ministries and businesses as a leadership architect and change strategist. His purpose is to help others succeed. Sam Chand has served as senior pastor, college president, chancellor and president emeritus. A consultant and mentor to leaders of leaders, Sam Chandā€™s singular vision for his life is to help others succeed. Sam Chand develops leaders through consultations, books and speaking engagements. Leaders are using Sam Chand's books as handbooks worldwide in leadership development.
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